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It's Only the Beginning
The Sony hack is an extreme example of how companies and public figures have lost control over the management of their perceptions. But there are hundreds of smaller instances every day that cumulatively make it harder to 'command and control' your message despite the attempts of some to treat corporate communications like a pre-social media presidential campaign. Sen Garrett will look at the ways to succeed at communicating in this post-spin environment, including a focus on transparency, radical truth-telling and mildly subversive techniques that run counter to the often self-perpetuating media/corporate news creation paradigm.