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DLD Conference - DLDwomen14: 'Soul Purpose Workshop' with Birgit Berthold-Kremser, Catarina Tagmark
What is the uniqueness of your brand – and what is its purpose? This workshop aims at inspiring the participants to l...
2014-07-22 09:00:00 +0200
2014-07-22 10:30:00 +0200
PT1H30M
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Prinzregentenstraße 1, 80538 Munich, Germany


Soul Purpose Workshop


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Haus der Kunst, Workshop Stage
Prinzregentenstraße 1, 80538 Munich, Germany

Soul Purpose Workshop

What is the uniqueness of your brand – and what is its purpose? This workshop aims at inspiring the participants to look beyond what and how brands deliver, and go on a search for the ‘why’. Through the workshop format, the participants get to test four different techniques that can be used when seeking a brand’s purpose. As an example we work with the brand DLDwomen.

More infos here.

SPEAKERS

Birgit berthold 3x4 portrait
Birgit Berthold-Kremser
Swarovski
Senior Vice President Coporate Branding and Communication
Swarovski
https://dld-conference.com/users/birgit-berthold-kremser
Wattens
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Catarina tagmark 3x4 portrait
Catarina Tagmark
Siemens AG
Vice President & Head of Global Brand
Siemens AG
https://dld-conference.com/users/catarina-tagmark
CC AB BR
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PHOTO GALLERY