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DLD Conference - DLD15: 'The New Consumer' with Rob Tarkoff, Thorsten Dirks, David Hayes, Christof Mascher
The consumer is in the driving seat - but what does that mean? Are they increasingly immune to advertising in a world...
2015-01-19 09:50:00 +0100
2015-01-19 10:40:00 +0100
PT50M
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Prannerstraße 2, 80333 Munich, Germany


The New Consumer


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HVB Forum, Atrium
Prannerstraße 2, 80333 Munich, Germany

The New Consumer

The consumer is in the driving seat - but what does that mean? Are they increasingly immune to advertising in a world where customers post reviews and friends share their buying habits online? Do they demand more ownership of their data or compensation for giving it up? Are they more inclined to share, subscribe, or collaborate on what they want than own it themselves? More determined to buy local, or source the globe for bargains? On the other hand, data analytics nurtured by omnichannel platforms out the consumer on top but offer a broad variety of strategies to reach him.

Moderated by Diane Brady

SPEAKERS

Rob tarkoff 3x4 portrait
Rob Tarkoff
Lithium Technologies
President & CEO
Lithium Technologies
https://dld-conference.com/users/rob-tarkoff
San Francisco
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Dirks 3 4
Thorsten Dirks
Telefónica Deutschland Holding AG
CEO, Chairman of the Board of Directors
Telefónica Deutschland Holding AG
https://dld-conference.com/users/thorsten-dirks
Munich
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David hayes  3 4
David Hayes
Tumblr
Head of Content
Tumblr
https://dld-conference.com/users/david-hayes
Los Angeles
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Christof mascher 3x4 portrait
Christof Mascher
Allianz SE
Group Chief Operating Officer
Allianz SE
https://dld-conference.com/users/christof-mascher
Königinstraße 28
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WATCH VIDEO

39:50

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