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Adam Alter is an Associate Professor of Marketing and the Robert Stansky Teaching Excellence Faculty Fellow at New York University’s Stern School of Business. He holds an affiliated appointment in the New York University Psychology Department.
Adam’s research focuses on judgment and decision-making and social psychology. He is the New York Times bestselling author of Irresistible (2017), which examines the rise of tech-driven behavioral addiction; and Drunk Tank Pink (2013), which investigates the hidden forces around us that shape our thoughts, feelings, and behaviors..
Adam has written for the New York Times, New Yorker, Washington Post, Atlantic, WIRED, and Slate. His TED talk, delivered at TED2017 in Vancouver, was among the 10 most popular TED talks in 2017, and he has spoken at the Cannes Creativity Awards. He has consulted for, among other companies, Google, Amazon, Microsoft, Fidelity, JP Morgan, Donors Choose, and American Express..
He received his Ph.D. in Psychology from Princeton University, where he held the Charlotte Elizabeth Procter Honorific Dissertation Fellowship and a Fellowship in the Woodrow Wilson Society of Scholars.