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Adam Bird is a Director in McKinsey & Co.'s Munich office. Adam is the leader of the Media & Entertainment practice in Europe, the Middle East, and Africa (EMEA) and of the Digital Marketing group in Europe. Adam advises the top management of the leading media, entertainment, leisure, and consumer goods companies on their most critical business issues. His 22 years of client work has spanned all major media, entertainment and information segments, including: broadcasting, consumer publishing, gaming, internet, professional publishing, filmed entertainment, cable and satellite distribution, music, video games, and sports. He often speaks on media topics at conferences and has been cited in leading publications, including The Economist, The New York Times, The Wall Street Journal, International Herald Tribune, The Financial Times, Time and BusinessWeek. Adam has an honors degree in Political Science and Economics from Wesleyan University/USA.