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Alexander Hubov is co-founder and CEO of Liotec, a Bayreuth-based IoT technology start-up. With its innovative solution, Liotec creates a new way of providing safety and managing alerts for care homes. Besides, Alexander Hubov is a research associate at Entrepreneurship4all at the University of Bayreuth, an initiative of the chair Information Systems Management. The objective of the initiative is to integrate interdisciplinary entrepreneurship-teaching spanning the entire university. An important chapter in his professional career was an almost 2-year activity at a big data start-up, where he partly lived and worked in Silicon Valley.