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Alexander Schlaubitz
Lufthansa AG
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Alexander Schlaubitz

Company: Lufthansa AG
Title: VP Marketing
Location: Frankfurt, Germany
Fields of operation: Business (non digital), Professional Service

Alexander Schlaubitz (51) took up his role as Vice President Marketing at Lufthansa Passenger Airlines in Frankfurt in January 2013. In this position, he is responsible for the airlines’ entire marketing activities. Besides advertising and brand management, this includes direct marketing and marketing analysis, all digital marketing activities and the publication of the LH Magazines. Most recently, Schlaubitz worked for Facebook as Director of Customer Marketing for Europe, the Middle East and Africa (EMEA).

After graduating in business studies from the University of Missouri, USA, Schlaubitz gained his first, professional experience at a number of marketing companies in the USA. In 2001, he moved to the global advertising agency Leo Burnett and in 2003 to the communications agency Change Communications. His responsibilities there included the strategic planning for clients such as Johnson & Johnson, Adecco, Campari and Nokia. Three years later, Schlaubitz became marketing director for Europe, the Middle East and Africa at Intel Corporation in Munich, before moving to the same position at Facebook in 2011.