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Ana is SVP, Global Strategy Director at Havas Media LuxHub, a global strategic consultancy working with the top luxury, fashion and lifestyle brands.
An experienced strategist with a passion for new things, she earned her doctorate in Sociology at Columbia University and worked at the world's top advertising agencies. Known for her future-facing approach to strategy, she led design of digital brand experiences and business solutions for global fashion brands like Tom Ford, Topshop, Canali, PUMA, Replay, DeBeers, The Macallan, Bloomberg Media, Knoll and The Peninsula Hotels.
Ana was recognized as one of the top 10 digital strategists in the world by the Guardian, and her writing appeared in Fast Company, Communication Arts, Adweek, AdAge, Campaign, Luxury Daily and the Guardian.
She presented at SxSW, Advertising Week, Internet Week, IxDA and Cannes International Festival of Creativity. Ana guest lectured at Columbia University, School of Visual Arts, Hyper Island and Miami Ad School. You can learn more about her work at [www.andjelicaaa.com](http://www.andjelicaaa.com/).