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CEO of LUISAVIAROMA Andrea Panconesi has fashion in his DNA. He spent his childhood in his grandmother Luisa’s store in Via Roma, where the LUSIAVIAROMA concept store is still located today. As early as the 1970’s Andrea began to revolutionize the family business, taking the stores classic style in a more avant-garde direction. He began his career renovating the store windows in Via Roma, elevating them from product displays to theatrical scenes with a focus on emotional experiences, interpreted trends and visual components. In December 1999, Andrea Panconesi founded [LUISAVIAROMA.COM](http://www.luisaviaroma.com/?gclid=CLiXw8m9n8MCFY_MtAod3HUA8w), an endeavor that earned him a reputation as a ‘pioneer in fashion e-commerce. Ahead of its time, the website receives over 4.000.000 unique visitors per month and is considered a premier online luxury fashion destination.