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Andrew A. Rosen
Andrew Rosen has over 13 years of experience working with video, marketing, and advertising in the digital media space.
He is the founder of PARQOR LLC. a digital and social advisory firm operating at the intersection of gut instinct and digital and social data analytics. PARQOR recently completed a ground-breaking audience survey for the ad sales, editorial, and marketing teams of a leading NY-based, multiple Ellie-winning publication.
He is also the author of the PARQOR newsletter, a curated weekly newsletter about the digital video supply chain (one article per each step of the supply chain). His engaged newsletter readership includes C-suite and senior executives at YouTube, Viacom (and its subsidiaries), CBS (and CBS Interactive), Condé Nast (and its subsidiaries), WPP (and WPP subsidiaries), Amazon, and Vox Media. After 17 months of mailings (to date), this newsletter has both open rates 60% higher and click-thru rates 65% higher than Mailchimp’s metrics for similar newsletters in Marketing & Advertising.
He was invited to speak at the DLD Conference in Munich (January 2018), where he delivered a talk about the “Four Earthquakes (and one fault line) in Digital Media in 2017”, which covered five macro trends in the digital video marketplace. Mr. Rosen began his career in digital media in Strategy & Operations Viacom's MTV Networks Digital Media Group. He consulted for BET Digital, a division of Viacom, across its ad operations, audience development, and revenue forecasting from 2008-2016. He also recently consulted for the ad operations of Sandbox & Co. (Family Education Network, spun out of Pearson Education).
Mr. Rosen holds a BA in History with Distinction from Yale University and a JD from New York University School of Law. He is a member of the New York State Bar, and was a Term Member at the Council on Foreign Relations from 2006 to 2012.