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Andrew A. Rosen
Andrew Rosen has over 12 years of experience working with video, marketing, and advertising in the digital media space.
He is the founder of PARQOR LLC. a digital and social advisory firm operating at the intersection of gut instinct and consumer insight. PARQOR recently completed a ground-breaking audience survey for the ad sales, editorial, and marketing teams of a leading NY-based, multiple Ellie-winning publication.
He is also the author of a curated weekly newsletter about the digital video supply chain (one article per each step of the supply chain). His engaged newsletter readership includes C-suite and senior executives at Viacom (and its subsidiaries), CBS, WPP (and WPP subsidiaries), Scripps, Amazon, and Vox Media. After 17 months of mailings (to date), this newsletter has both open rates and click-thru rates 60% higher than Mailchimp’s metrics for similar newsletters in Marketing & Advertising.
Mr. Rosen recently completed a consulting project for BET Digital, a division of Viacom, across its ad operations, audience development, and revenue forecasting. He also recently consulted for the ad operations of Sandbox & Co. (Family Education Network, spun out of Pearson Education).
Mr. Rosen began his career in digital media in Strategy & Operations at Viacom's MTV Networks Digital Media Group.
Mr. Rosen holds a BA in History with Distinction from Yale University and a JD from New York University School of Law. He is a member of the New York State Bar.