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Anne Gfrerer has been the Head of Corporate and Digital Reputation for HypoVereinsbank/UniCredit Bank AG since 2009. In this capacity, she is responsible for the strategic development of communication in Germany. She is in charge of reputation management. As a co-initiator of the HVB Women's Council, she has started the mentoring programme for female business founders. Within the framework of the corporate citizenship activities, Anne Gfrerer and her team are responsible for HypoVereinsbank's commitment in the areas of society, culture and sports, as well as sustainability management.