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Dr. Antonella Mei-Pochtler was born in Rome, where she went to the German School, studied Business Administration in Munich at the Ludwig Maximilian University, and then earned her Doctorate in Business Administration at the University of Rome and an MBA at INSEAD, Fontainebleau, in 1983 with the Dean's List Award. She joined BCG's Munich office in 1984, became a Partner in 1988, a member of the European Management Team in 2004, and a member of the global Executive Committee in 2006. She headed the Consumer Practice in Germany in 1989, opened BCG's Vienna Office in 1997, became the Global Branding Topic Leader in 1999, the global Marketing Partner in 2006 and the Leader of the Media Sector in 2011. In 2008, she was voted one of the world's 10 best consultants by Consulting Magazine. In addition, she created and for more than 10 years has been organizing the Brand Club, a top marketing- and media-focused conference for Senior Leaders in the German speaking area. She is also engaged in various pro bono activities like Business@School and the Phorms Schools, and she serves in the Boards of DKMS and Teach for All. She lives with her husband and her three daughters in Vienna.