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Avivah Wittenberg-Cox is CEO of the consultancy 20-first, one of the world’s leading gender consultancies. 20-first works with progressive companies interested in diversifying their leadership teams and optimising both halves of the talent pool and both halves of the market – the female and male halves. 20-first works with CEOs, executive committees and managers to build gender ‘bilingual’ organizations. Avivah is author of the best selling: HOW Women Mean Business, A Step by Step Guide to Profiting from Gender Balanced Business, as well as co-author of : WHY Women Mean Business: Understanding the Emergence of Our Next Economic Revolution. She has spoken on leadership, marketing and talent management issues across the globe and she lectures at both INSEAD and HEC business schools. She is the Founder and Honorary President of the European Professional Women’s Network (EuropeanPWN.net).