Bruno is Vice President of Personalized Advertising at Yahoo!. He is responsible for the development of Yahoo!’s new native advertising platform. Bruno’s teams use machine learning, big data, and search technology to infer knowledge out of data and blend ads and content in ways uniquely relevant to users. Prior to this role, Bruno was VP of Ad Targeting and Personalization at Yahoo!, and prior to that, chief architect for Yahoo!’s cloud and platform group. Before joining Yahoo!, Bruno founded OneSoup, a mobile messaging startup, and he was a consultant in the Andersen Consulting Centre for Strategic Research in Sophia Antipolis, France. Bruno received his M.S. degree in Transportation and Operations Research from MIT, and his B.S. and M.S. degree in Computational Mechanics for Structural engineering from the Universidad Politécnica de Madrid.