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Bruno Giussani is a Swiss writer. He authors the monthly EuroScan column for the Innovation&Design section of BusinessWeek.com and contributes, among others, to the Wall Street Journal Europe, the International Herald Tribune, the newsweekly L'Hebdo in Switzerland and the business daily IlSole-24Ore in Italy. He is the European Director of the TED Conferences, and a frequent speaker at innovation and technology events. In the past, he has co-founded three technology companies; was the Director of Online Strategy at the World Economic Forum; the European Internet columnist for The New York Times; and a 2004 Knight Fellow at Stanford University. He blogs at LunchOverIP.com.