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Catarina Tagmark works as vice president, head of brand, at Siemens in Munich, Germany. After starting her career as a chemical engineer in Pharmacia/Sweden in 1986, Catarina moved into marketing, where she by 2001 had progressed to Vice President Brand Communications in what had become Amersham Biosciences after a series of mergers. In 2004, the company was acquired by GE and Catarina moved to the UK to lead the healthcare business’ Olympic Games sponsorship. Following successful activation at the Games in Turin 2006, she accepted a corporate position and lead GE’s international brand management out of Brussels, Belgium. Catarina left GE in 2009 to found a consultancy company - Engavility - where she helped organizations grow through brand marketing. Since July 2010, Catarina leads the brand department of Siemens at the global headquarters in Munich, Germany. Her accountability includes strategy and governance for name, mark, corporate design and brand research and monitoring. Catarina is married and has children. She enjoys spending time with her family, is passionate about wellness, likes to do sport, cook, bake, eat and read.