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Chris Deering has led multicultural motion picture video and computer game publishing for nearly 3 decades, initially as Vice President – International for Atari game consoles and computers, and subsequently as Executive Vice President and COO for Columbia Pictures International Video and from 1995 to 2005 as President of Sony Computer Entertainment - Europe (SCEE). At SCEE he led the team that has sold over 80 million consoles and facilitated the sale of over 1 billion games. Most of SCEE's original management team, set up by Chris, remains at the core of PlayStation leadership, now including the management of Sony's worldwide game development studios. From 2006 to 2010, Chris served as Chairman of the Board for Codemasters, the world’s leading independent video game developers and as Chairman of the Edinburgh Interactive Entertainment Festival. He was a board director at Malmo based Wayfinder Systems, a GPS navigation software firm, before it was acquired by Vodafone in 2009. Chris was also a board member of Malmo-based Sony Ericsson in 2004 - 2005. Chris currently serves as Chairman of Stockholm based Music Myne and is a board member at PlaySpan of Santa Clara, California.