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Claus Zimmermann is the co-founder of Impossible Software, a Hamburg, Germany based start-up that creates software for interactive, personalized and dynamic video. By developing technologies based on computer vision, image processing, and video coding, videos for advertising and marketing become engaging, individual and entertaining. Impossible Software products power many viral video campaigns for various worldwide brands and customers. He currently serves the company as a managing director and is head of engineering at Impossible Software. Previously, Claus worked for DDD Design, an interactive agency based in Hamburg, Germany where he managed the US operations in New York. Later he joined the company's management team as CTO where he was responsible for creating software and technologies for many award-winning web sites and services. Claus looks back on 25 years of experience in software engineering, where he has worked on software projects in medicine, biotechnology, logistics, computer graphics and web technologies.