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Daniel Ek, a serial entrepreneur and technologist who started his first company in 1997 at the age of 14, founded Spotify in 2006 together with Martin Lorentzon. As the CEO and Founder of Spotify, Daniel's role is to guide the vision and strategy of the company as it grows. Leading the management team, Daniel is also responsible for nurturing a passionate working environment for everyone at Spotify. Prior to Spotify, Daniel founded Advertigo, the online advertising company acquired by TradeDoubler, having previously held senior roles at Nordic auction company Tradera (acquired by Ebay). Daniel was also CTO at Stardoll, the fashion & entertainment community for tweens. Daniel was born and raised in Stockholm, Sweden, where he still lives, although he spent some time living in London where he was able indulge his love for Arsenal. A keen guitarist since he was given his first instrument at the tender age of four, Daniel also enjoys spending his leisure time beating his colleagues at FIFA championship soccer in the Spotify offices.