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David Hayes is Tumblr's Head of Creative Strategy, where he oversees emerging initiatives at the intersection of creative, content and strategy. He also founded and leads Canvas, Tumblr's creative think tank for brands and agencies. Prior to joining Tumblr, David worked as Vice President of Digital Marketing at Lionsgate, where he was responsible for ideating and executing innovative digital marketing campaigns such as the universally praised social media campaign for The Hunger Games. David is also a mentor at Start Engine, a rapid accelerator for LA-based technology startups. He holds a Bachelor of Arts from the USC Lucas School of Film, where he focused on media theory, and an MBA from the USC Marshall School of Business, where he focused on entrepreneurship. Say hi to David at [dch.tumblr.com](http://dch.tumblr.com/).