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Westwing was founded by Delia Fischer, who worked for several years as an editor of the ELLE and ELLE Decoration magazines and came up with the idea during this period of her career: “As a journalist I was always in contact with exciting interior brands and products – but I could hardly ever find them online. I kept coming back to that thought – after all, you can get almost anything in fashion over the internet, from shoes to evening wear.” In mid2011 she took the plunge and decided to turn her idea into reality.