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Dirk Treiber is CEO of the Bayreuth-based manufacturer of medical aids medi GmbH & Co. KG, headquartered in Bayreuth, Germany.
He has been responsible for the global areas of corporate strategy and business development, marketing and sales and product management since 2017.
The native of Mannheim is a graduate business economist. Prior to joining medi, he gained over 20 years of experience in the pharmaceutical industry in sales, marketing and general management positions with an international focus. These were associated with stays abroad in Australia, Sweden, Switzerland and the USA. After switching to the medical technology sector and working for four years on the board of a medical aids manufacturer, Dirk Treiber’s focus now at medi involves the strategic fields of digital transformation, e-commerce and innovation.
Dirk Treiber sees particular challenges as well as great opportunities in the changing healthcare sector. medi’s goal is to be a pioneer in its industry, by capitalising on the experience available within the company and promoting the innovative development of products as well as analogue and digital services, in order to establish a market position as opinion leader for users and commercial partners.