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Efrat Fenigson is the Senior Director of Marketing Communications at Viaccess-Orca, a technology company specializing in solutions for TV operators worldwide and part of the Orange Group.
After several years as a computer programmer, Efrat understood her passion is not in creating technology, but rather in creating conversations about it.
At Viaccess-Orca, Efrat focuses on creating and implementing the marketing strategy, including content marketing, PR, social media and blogging as well as lead generation.
Previously, Efrat founded and ran the “New Media” sector in the Israeli Export Institute (IEICI), helping hundreds of Israeli start-ups take their first steps in global business.
Efrat is a speaker at Marketing events and she blogs about the pay-TV / TV Everywhere market and its challenges and about users' behavior in today's multi-screen reality.
Efrat holds a BA in Computing from Monash University in Melbourne, Australia.