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Started as an entrepreneur and later on in a senior management role at Google Israel. Dealt with all aspects of an international business from product to marketing, business development, sales and more. Led a global center of excellence around Gaming, working with the most advanced direct response advertisers globally. Winner of several country and region level awards for exceptional work while at Google.
Today part of Facebook Israel's management leading a multi-vertical business covering a significant part of the Facebook business activity in Israel.