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Enrique Dans is Professor of Information Systems and Techologies at IE Business School since 1990. He holds a Ph.D. in Management from UCLA, an MBA from Instituto de Empresa, a B.Sc. from Universidade de Santiago de Compostela, and post-doctoral studies at Harvard Business School. His research interests include the effects of technology at three different levels of analysis: people, organizations, and industries as a whole. Professor Dans keeps a permanent presence in Spanish and international media, and is also an extremely prolific blogger: his blog, enriquedans.com, started in February 2003, is a true reference in the Spanish technology panorama.