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Erica Hoholick
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Erica Hoholick

Company: Ogilvy
Title: Managing Director Dove Worldwide
Location: London, United Kingdom
Fields of operation: Media, Digital, Technology

Erica was always meant to be in advertising. She knew it since she was 10 years old when she rewrote and reenacted the Charlie perfume ad for her 5th grade talent show. Her optimistic attitude and understanding that anything is possible has enabled her to lead game changing brand experiences for some of the world’s most well-loved brands. Born in New Jersey, attended college in Pennsylvania and started her career in advertising on Madison Avenue. She quickly realized that the West Coast was more her speed and moved to San Francisco, where she worked on her first P&G assignment at Saatchi & Saatchi. She worked for S&S for the next 7 years, managing Global P&G Brands out of San Francisco, New York and London including Pampers, Old Spice, Head & Shoulders and the now famous, P&G Corporate Brand. Erica left London to go back to the west coast and this time landed in LA at TBWA\Chiat\Day where she headed up their Account Management Department, and led their Sara Lee, P&G\Pur and Gatorade\Pepsi businesses over 6 years she was there. At T\C\D she led the new business pitch that won Pepsi and was responsible for the integrated team that introduce The Pepsi Refresh Project – a new to the world idea which turned the marketing world upside down. In addition to Pepsi, she also led the Gatorade business and helped turn the brand back into an athletic performance brand and regain its eroding place in sports culture. Erica joined Ogilvy & Mather in Jan 2011 as the Worldwide Managing Director of Dove. She is an experienced leader of Global Brands and businesses, and is no stranger to London, where she is based to put Dove back on the cultural map. She has helped the brand regain its creative ambition by focusing on the brand’s important mission of helping women feel more beautiful. The Dove Facebook Ad Makeover won over 20 industry awards (Cannes, One Show, Clios, and many others) in 2012/2013. Dove Real Beauty Sketches is the latest initiative for Dove and won the coveted Titanium Grand Prix at Cannes as well as 18 other lions. In addition, Dove Sketches is the most viral ad ever with over 165 million views, touching women around the globe. Erica is focused on changing brands and consumers’ lives and she loves her role in combining both those missions.