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Erik was born in Sweden into a diplomatic family and spent his life between Washington DC, London, Paris, New York, Los Angeles, Stockholm and Kiev. A pioneer in social media, Erik launched ASMALLWORLD in early 2004, to connect and reconnect friends in real life. Erik realized as early as 1998 a need for a private online platform without commercial bias and information overload. He recently launched Best of All Worlds, a discovery platform for people, products and services. Matching members interests and passions, it provides a tool to discover relevant people, products and information, targeting top influencers and connectors. Best Of All Worlds brings people together based upon shared interests and common goals, in a trusted and private environment. Erik’s career in finance spanned 16 years with investment banking including Lehman Brothers and Rothschild Inc in London, New York and Los Angeles. He created his own business in 1993, doing private placements for public companies. In 2000, he started Viking Internet, an investment company that he later took public on the LSE. Erik holds a BSFS from Georgetown University School of Foreign Service, and an MBA from INSEAD.