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Farokh Balsara acts as both head of Media & Entertainment of Ernst & Young in India and is Partner with the Risk & Business Solutions Practice. Through his 21-year career, Farokh has served several clients in the media, entertainment and advertising industries, assisting them in identifying process related risks and in developing controls to mitigate risks and in improving the efficiency and effectiveness of key business processes. He has also provided a range of Transaction Support Services to private equity funds investing into Indian media companies.