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Francesca Rosella
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Francesca Rosella

Company: CuteCircuit
Title: Chief Creative Officer
Location: London, United Kingdom
Fields of operation: Art, Design, Culture, Digital, Technology
Twitter: CuteCircuit

Founded in 2004, CuteCircuit is the world’s first wearable-technology fashion brand. CuteCircuit interweaves leading edge fashion design with emerging technologies and smart fabrics to create fashions that not only look beautiful, but carry within them magical capabilities which create a new paradigm for both innovation and sustainable fashion production. CuteCircuit’s co-founders, Francesca Rosella and Ryan Genz, have a background in fashion design (Valentino), and interaction design and anthropology respectively and hold a number of patents in the field of wearable technology such as 3D Augmented Reality Audio and sensor enhanced fabric constructions (PCT/US2013/063373, US8732866B2, US7526378B2, etc.). CuteCircuit introduced internet connected clothing and touch (haptic) telecommunication with products such as the Hug Shirt in 2002 (awarded by Time magazine as one of the Best Inventions of the Year in 2006). The Galaxy Dress introduced in 2008 (part of the permanent collection of the Museum of Science and Industry in Chicago) remains today the world’s largest wearable luminous display and it is a truly magical and mesmerising garment. Social media connected clothing such as the world’s first haute couture Twitter Dress was introduced in 2012. CuteCircuit also became the first fashion label to put wearable technology on the red carpet when Katy Perry wore a CuteCircuit gown to the Met Gala in 2010, and the same year CuteCircuit introduced the first line of technologically advanced ready-to-wear at Selfridges in London. The Graphene Dress, the world’s first dress made using graphene was created in 2017. The fashion collections presented on-schedule at New York Fashion week introduced luxury ready-to-wear fashions and accessories that can be controlled via a smartphone app to allow the wearer to change the colour and functionality of their garments at the touch of a button. CuteCircuit also recently collaborated with Chanel and Converse. Many garments from the CuteCircuit collections are on display and in collections of museums all over the world, such as the Barbican Museum, the Museum of Fine Arts Boston, Museum at FIT, etc. Currently at Cooper Hewitt the Smithsonian Design Museum in New York is the SoundShirt, a garment that allows deaf audience members to feel the music during a concert through touch sensations, on display in the Access+Ability exhibition. CuteCircuit’s infini-Tshirt, the world’s first connected t-shirt (formerly known as tshirtOS), is part of the exhibition “T-shirt: Cult, Culture, and Subversion" at the Fashion and Textile Museum in London.