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Frank Appel
Deutsche Post DHL
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Frank Appel

Company: Deutsche Post DHL
Title: Chief Executive Officer
Location: Bonn, Germany
Fields of operation: Other

The aquisition of the Berlin based start-up Nugg.ad by Deutsche Post highlights the corporate strategy of the logistics company: Deutsche Post is turning into an IT company. CEO Frank Appel continues consistently with his Strategy 2015 which focuses on the digital business. He already added the attributes of the classic letter to the Email by offering the legally binding and clearly identifiable electronic letter. Also, he adjusted the parcel unit to the demand of the online trading business by facilitating some shopping on the Web beyond borders through international merchandise return forms. And now Appel adds online-marketing to the companies portfolio. Nugget.ad was founded in 2006, employs 40 people, and is one of Europe's largest providers of targeting. Please find a related article in the WirtschaftsWoche here and watch Frank Appel in an on-stage interview with Jochen Wegner at DLD 2010: