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Gary Shapiro is president and CEO of the [Consumer Electronics Association (CEA)](http://www.ce.org/), the U.S. trade association representing more than 2,000 consumer electronics companies, and owning and producing the world’s largest annual innovation tradeshow, the International CES®. Gary is the author of the New York Times best-selling books “Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses” and “The Comeback: How Innovation Will Restore the American Dream”.