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Geraldine Wilson joined Truphone in October 2008 after almost two and a half years at Yahoo!. In her previous role she was responsible for growing the ISP's broadband and mobile business in Europe, her remit including business, marketing strategy and operations. She joined Yahoo! from Vodafone where, among others, she held the key positions of Chief Commercial Officer for Vodafone Sweden, and Managing Director of UK Content Services for Vodafone UK. Before that, she was Managing Director of Vizzavi UK and Director for Prepay at Vodafone UK where she was responsible for the successful launch of the company's "Pay as you Talk" proposition. In total she brings more than 20 years of product, marketing and sales experience in the mobile and telecoms industry to her new role.