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Founder & Chief Creative Officer of No, No, No, No, No, Yes ® , a creative boutique based in New York City, focused on creating Ideas That Make News. An international speaker about creativity; Instructor at SVA; TEDx speaker; Author. Former Chief Creative Officer & Joint Managing Partner at Shalmor Avnon Amichay / Y&R Tel Aviv, Israel (1994-2011.) Led the agency to be a market leader in creativity & innovation, and one of the 3 biggest in the country, winning 19 Cannes Lions (see Honors & Awards). Shalmor Avnon Amichay was acquired by WPP's Y&R. At No, No, No, No, No, Yes ® we're currently looking for challenging business problems and impossible briefs, whatever the medium.