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Gudrun Herrmann leads communications for short video platform TikTok and parent company ByteDance in Austria, Germany and Switzerland. ByteDance is a global company with international offices. The company is the process of hiring and building up a team in the German-language region that will further establish the TikTok brand and drive growth. Gudrun joins TikTok from LinkedIn where she was responsible for DACH communications since 2011 and assisted with building the local brand from scratch. Prior stations encompass global PR agencies Weber Shandwick and Ketchum Pleon.