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Hiroshi Mikitani is Chairman and CEO of Rakuten, one of the world’s top 3 e-commerce companies by revenue. Unique among Japanese CEO’s, Mikitani has been called a maverick and leader of an emerging, “New Japan.” As founder, Mikitani created Rakuten’s “Omotenashi” (Japanese service mindset) approach to business, which has empowered over 38,000 merchants of all sizes in a huge online marketplace that offers its 73 million members ecommerce, travel, banking, securities, e-money and more connected to a powerful loyalty program.