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Inga Nandzik is an expert for cultural semiotics. As Director Innovation Strategy she is in charge of the Foresight department at STURM und DRANG, a Hamburg-based agency for consumer-centric research and strategic innovations. In 2008 she established Service Design as part of the portfolio to help integrate and leverage the principles of design thinking in research and development. For the world art exhibition documenta 12 she was coordinator of marketing. Having studied Applied Cultural Sciences Inga Nandzik always focuses on the dynamic relationships between people, cultures and markets. Her design of international trend- and market scenarios and brand strategies is based on the interdisciplinary analysis of cultural phenomena and patterns of expression, perception and behaviour.