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In his current role as Head of Product Management, Jakob Brombacher is responsible at Sixt rent a car for the development of new mobility solutions, for example alternatives to the classic company car. His team works on the connection of car rental, car sharing, e-hailing and fleet management. Hereby, the focus lies on B2B customers. In a fast-evolving market new ideas and the quick realization of pilots ensure competitiveness as a growing number of agile start-ups enters the stage, trying to change the rules of the game. Prior to this, Brombacher worked in Sales realizing different mobility projects for European Key Accounts. He also has a background in Leasing and managed the introduction of electronic invoicing for both private and business customers. Born in 1986 he earned his Master ´s degree in Strategic Management at the Rotterdam School of Management (Erasmus University) in 2011 after being awarded a double degree in International business in Germany & the Netherlands previously.