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At the age of 15, Jamal Edwards founded SB.TV which he still runs as CEO. What started as a UK online urban music channel has quickly grown into an innovative and exciting music and lifestyle media platform with global reach. SB.TV now has over 200 million views and has featured interviews with a varied list of guests from politicians such as David Cameron and Ed Milliband to globally recognized artists such as Nicki Minaj and Jessie J as well as urban stars like Giggs & Drake. In 2011 Edwards was the face of the Google Chrome ad which was the second most popular YouTube ad that year. In 2012 he was named one of Richard Branson’s ‘Young Pioneers’ and has since been described as ‘The Branson of the Urban Scene’. This year has already been a busy year. Edwards has been named on the Sunday Times Rich List and gave a talk at a TEDx Talk hosted at the houses of parliament where he put forward a case for why the next Prime Minister could be found on YouTube. The summer of 2013 has also seen the release of Edwards’ groundbreaking innovative business book Self Belief: The Vision which was a number 1 bestseller in its first week. Edwards is a patron for The Prince’s Trust and Access to Music and committed to using his success to shine light on other young entrepreneurs and help spread Self Belief amongst all people.