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Katharina worked for Bertelsmann in several digital positions in the US, China, Germany and France. Looking for a new challenge after finishing a doctorate in strategic marketing, a crazy idea suddenly became reality: an offline start-up! In 2014, she co-founded [BRLO Craft Beer] (http://www.brlo.de/en/) together with two friends. Their mission: bring more diversity to the German beer market. BRLO (which is the old-slavic origin of the name of Berlin) is their interpretation of handcrafted, creative and contemporary beer. In lieu of a demo: BRLO will be the beer of the DLD party! Katharina holds an M.Sc. in business administration and a doctorate from EBS Business School in Oestrich-Winkel, Germany. Needless to say, she is a passionate beer drinker.