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A native of Tehran, Leyla Piedayesh was born in 1970, and came to Berlin in 2001. She initially studied business administration, making fashion design her third career after her time at MTV. Self-made and passion-filled, she debuted her Lala Berlin label in 2004, and instantly gained recognition throughout Germany as the go-to brand for a cool, feminine look. Defining her collection with imaginative cuts, thoughtful details, and the finest materials, praise from international buyers and press quickly followed. Lala Berlin had grewn from being a "Berlin cult label" into an internationally recognized brand within just a few seasons. Today, Lala Berlin is available in over 200 stores worldwide, including a flagship store in Berlin’s fashionable Mitte district.