Luciana Broggi is VP Chief of Staff for PSG (HP) in EMEA and is responsible for driving strategy, process management, strategic alliances with partners and the coordination of special projects. From 2004 to 2009 she was VP Marketing for HP's Personal Systems Group in EMEA. Here she was responsible for PSG Marketing Investment, including strategic alliances, growth opportunities and strategic planning for PSG in EMEA. Prior to her transition to PSG, Luciana held various roles in HP's Solution Partners Organization in EMEA. Most recently, she was Distribution Development and Sales Director, responsible for distributor financial goals and new business model initiatives to improve distributor effectiveness. She also held the EMEA positions of: Partner Business Director for Ingram Micro; Channel Marketing Director; and Channel Operations Manager. Miss Broggi has a degree in economics from the Bocconi University in Milan, Italy.