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Lutz is managing director of Save.TV Next Generation Recording, a service based in Hamburg/Germany. Coming from classic media business as radio journalist, Haedrich joined Microsoft's MSN Online services in 2000 as content manager and made his way through several departments of the web portal business as business development manager and eBusiness co-operations manager for United Internet Media, the „German Gate to the Internet". After two years as European manager of the eBusiness co-operations at Amway, one of the worlds leading direct selling companies, Haedrich has taken responsibilities as Managing Director of Save.TV, Germanys leading Online Recording solution.