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Lynn Vojvodich, EVP and Chief Marketing Officer at [Salesforce](https://www.salesforce.com) has developed and led growth and innovation strategies for more than 20 years, primarily in the enterprise software industry. As CMO, Vojvodich leads the global marketing organization and is responsible for driving market leadership, global awareness, demand generation, strategic events and communications. Previously, Vojvodich was a Partner at Andreessen Horowitz where she worked with portfolio companies on their go-to-market strategy and with Forbes Global 2000 CIOs and CMOs on their innovation agenda. In prior years, she served as CMO at Terracotta, a leader in Big Data Management, where she oversaw global marketing programs. Vojvodich is the Founder of Take3, a marketing strategy firm that specializes in B2B Marketing for clients such as IBM, Microsoft and Verisign, as well as early stage start-ups. Vojvodich began her career as a mechanical engineer and managed the interior completion of the first GV, the Gulfstream Aerospace business jet. She holds a B.S. in Product Design and Mechanical Engineering from Stanford University and an MBA from Harvard Business School.