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Lyor Cohen is an American music industry executive and Founder of 300, a cutting-edge music content company that will leverage technology and innovation to discover, cultivate and promote up-and-coming artists in a highly individualized manner. Prior to forming 300 with partners Todd Moscowitz and Kevin Liles, Cohen was the Chairman and CEO of Recorded Music for Warner Music Group (WMG). Cohen has been actively involved in the music industry at various top labels for more than 30 years, and was a pioneer in bringing hip-hop music from the margins of pop culture to the mainstream. He started by managing highly successful rappers for pioneering firm Rush Productions, then led Def Jam Recordings, where he helped expand the label beyond its hip-hop roots to include a wider range of musical genres with artists such as: The Killers, fun., Ed Sheeran, Bruno Mars, The Black Keys, Jay-Z, Kanye West, Elvis Costello, Bon Jovi, Mariah Carey, Shania Twain, Ryan Adams, and Nickelback.