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Mariano Amartino is a consultant, entrepreneur and blogger at uberbin.net one of the first spanish blogs where he covers Online Communities, Internet and New Media topics. In 2002 he was responsible for the first weblog in a traditional media company in spanish language; then he founded Weblogs.com.ar and Blogdir.com and he is part of the board of Medios y Redes (a Spanish Blogging Network), Fivelab (a business accelerator) and he is involved in Fon Argentina. Mariano founded Überbin I/A, a company that helps startups tap the spanish language market and, since 2000, the first consulting company focused on online communities and new media. Among his clients are all the major media companies of Latin America. Recently he founded MediaReload a Ad Network of Social Media properties in spanish language.