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Mark Hurst is the founder and CEO of Creative Good, the world's longest-running customer experience consultancy. He has spent his career writing and speaking about how organizations and individuals can create better customer experiences. Hurst is also the founder and host of the Gel conference, the creator of Good Todo, a mobile productivity system, author of the 2007 book "Bit Literacy," and the author of the yearly Uncle Mark Gift Guide and Almanac. In 2013 Hurst co-authored "Customers Included," describing how teams and organizations can create successful products and strategies by including customers in the process. Hurst holds bachelor's and master's degrees in computer science from MIT and lives in New York City.