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Natalia was born on June 11, 1971 in the town of Michurinsk, Tambov region. In 1992 she graduated from the Michurinsk pedagogical Institute, the faculty of primary classes and mathematics. In 2006 she graduated from the Stockholm school of Economics in Russia. Since 1993 she worked as producer of the program «Thousand and one night» (TV channel «2x2»). Between 1995-2009 she was general producer of radio station «Silver rain». Since 2009, she is the ideologist and the General Director of telechannel RAIN. Laureate of the prize «Media-Manager of Russia - 2004» in the nomination «Radio», «Media-Manager-2011» in the nomination «Electronic media. Television». She is married and has two children.