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Oliver Heilmer is a car designer with a passion for his work. After attending design schools in Munich and Pforzheim, he began his professional career in 2000 with the design team at BMW (https://www.bmwgroup.com/de.html) in Munich. Among his areas of responsibility were the design of the BMW 5 Series. He was appointed Head of Interior Design at BMW in 2013. In August 2016 Heilmer moved to Los Angeles to take over as President of Designworks (www.bmwgroupdesignworks.com). There, he was responsible for the company’s strategy, oversaw the studios in North America, Europe and Asia, and therefore spearheaded the management of all the design teams. Heilmer has been Head of MINI Design since 1 September 2017. The 43-year-old has big plans in his new post and is aiming to oversee the authentic and successful onward development of the MINI brand. Key elements of his stewardship will include innovations, the boldness to make changes and, above all, emotion.