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Radomir Lale Markovic
Lale is the presenter and editor of the popular television show “eTV”, showcasing the latest news from the IT market at Radio Television of Serbia. Since 2014 he has been the author of the “eJutro” show, the show with the absolute highest ratings in this field in Serbia. In parallel with TV activities, he is the editor of the www.tagmedia.tv portal, the first internet TV station in Serbia. Lale is regularly present at nearly all key IT events, holds discussions with global technology leaders worldwide, and is known as an expert in social, media and lifestyle trends.
Lale holds an MA in television and video production from the Faculty of Drama Arts of the University of Arts in Belgrade. He started his media career at Radio Television of Serbia in 1992, where at first he worked as an organizer, then as producer. Through a partnership he founded IT TV production in 2004, in order to provide large companies such as Microsoft, SAP, Siemens, IBM and Fujitsu with full support in creating video content for daily marketing and PR activities. With increased need for video content, clients started to arrive from other industries and fields – state institutions, European and donor organizations, healthcare, financial institutions, etc.
In 2014 Lale transformed IT TV into TAG Media – a full-service agency providing digital marketing and video production services. He formed a separate department for digital marketing and web development within TAG Media, as a service providing full support to companies with their internet presence. Thanks to his knowledge and understanding of emerging platforms and social media measurement tools, Lale advises clients on matters related to content and overall user experiences of social media sites. The client portfolio holds renowned global and domestic companies, and/or organizations: the Ministry of Public Administration and Local Self-Government, the Directorate for e-Government, Microsoft, ASUS, Actavis, CIRSD, Converse, Atos, Hummel, the Football Association of Serbia, the Olympic Committee of Serbia, United States Agency for International Development – USAID, AMCHAM Serbia and many others, orienting their business towards online communication.
Lale is recognizable as one of the greatest experts for online marketing approaches for all modern companies. He designed and organized a large number of presentations and mentoring meetings with leading managers in Serbia and abroad, such as Viber, IBM and Planetwin365. Lale is a member of the International Content Marketing Forum, a global association of managers and agencies working in content marketing, a new branch of marketing focused on the production and distribution of quality content aimed at the promotion of companies and products. Likewise, he is a member of the Serbian Association of Managers, and the American Chamber of Commerce in Serbia.