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Rafael is a multi-disciplinary entrepreneur and a passionate researcher of the aesthetics of visuals. He seeks to find the mathematics and logic which explain what pleases our eyes. Rafael is the co-founder and CEO of Feng-GUI.com , an artificial intelligence service which empower designers to effectively analyze attention and attraction in visuals. Feng-GUI visual attention services are used by 30,000 professionals around the world, including prominent firms such as: WSI, Omnicom, Walker Sands Digital, OgilvyOne WPP, McCann Erickson (Interpublic) and Publicis. In early 2006, Rafael co-founded the GarageGeeks.org ,a non profit organization for creative people to meet, innovate and build noncommercial projects. GarageGeeks has grown to be Israel’s biggest “underground” organizations and its community consists of more than 12,000 members. Rafael organized and co-hosted over 100 innovation and creativity events and likes to hack musical instruments, games and gadgets, and reassemble them while adding a new twist of experience factor. http://rafaelmizrahi.blogspot.com